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  • Writer's pictureBig Data Ben

Sony invests big in AI for game streaming

November 2, 2023


Sony, the company behind PlayStation and many other popular products, has just acquired another company that specializes in AI for video delivery. What does this mean for Sony and its customers?


The company that Sony has acquired is called iSIZE, and it is based in London, UK. iSIZE has developed a technology that uses deep learning, a type of AI that mimics the human brain, to optimize the quality and speed of video streaming. This means that iSIZE can make videos look better and load faster, while using less data and bandwidth. This is especially useful for online gaming, where high-quality graphics and low latency are essential for a smooth and immersive experience.


Sony has said that the acquisition of iSIZE will provide it with "significant expertise in applying machine learning to video processing, which will benefit a range of our R&D efforts as well as our video and streaming services." This suggests that Sony is planning to improve its cloud gaming capabilities, which allow players to stream games from the internet without having to download or install them on their devices. Cloud gaming is becoming more popular and competitive, especially after Microsoft, Sony's rival, acquired Activision Blizzard, one of the biggest game publishers in the world.


By acquiring iSIZE, Sony may be able to offer its customers better quality and performance for its cloud gaming service, as well as its other video and streaming platforms, such as PlayStation Now, PlayStation Plus, and PlayStation Vue. This could give Sony an edge over its competitors, and attract more users to its products and services. It could also open up new possibilities for innovation and creativity in the gaming industry, as AI can help create more realistic and interactive virtual worlds.


I hope you learned something new about AI and video game streaming. Stay tuned for more of the latest AI news, and don't forget to share your thoughts and opinions in the comments section below!


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